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Danny Brodie DBA The Email Outreach GuyCavendish Court, South Parade, Doncaster, DN1 2DJThose snazzy logos and slick trademarks you see? They're not mine. They belong to their respective owners. I'm just showing them off. Doesn't mean we're chums, mind you, but wouldn’t that be sweet?Icons crafted with a dash of genius by Muhammad AliEverything here is locked down tight. Copyright 2024. All rights reserved. Don’t even think about swiping anything, you cheeky rascal!

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The giveaway sweetener

Why not add a bit of a thrill to your campaign with a clever giveaway? Who doesn’t perk up at the mention of a freebie, right? We can easily whip up your emails into something of an event by tossing in some exclusive swag.It’s simple, really: tempt future clients with prizes, stir up the excitement of a win, and you get an incredibly engaging interaction. Ever had an email like that?! No. Your prospects won't have either!The price? It's just a one-off cost of £150 to set everything up, plus whatever you want to giveaway. And once everything is up and running, we can use it over and over again in future campaigns.Click here to talk to me about adding this to your campaign
or
Click here to add it to your campaign right now

The survey or quiz sweetener

For my next trick, let's talk about quizzes and surveys. No, we're not talking about yawn-inducing questionnaires here; we’re talking about a rip-roaring ride that hooks your audience faster than you can say “freebie.”We're talking about engaging your audience with brain-tickling quizzes or thought-provoking surveys. And the cherry on top? Prizes that’ll have them taking action faster than a caffeinated squirrel.What's the damage? It's just a one-off cost of £250 to set it all up, plus whatever you want to give away as prizes. And, like a giveaway, once the back end is up and running, we can use it over and over again in future campaigns.Click here to talk to me about adding this to your campaign
or
Click here to add it to your campaign right now

The lumpy mail sweetener

Hold onto your hat because now we're taking things up another notch with the lumpy mail add-on!This sweetener is designed to be wheeled out for your hottest prospects. The ones who’ve been humming around your campaign like bees around honey but haven't taken the desired action.How do we get them to land? What about if we sent them a little treasure chest filled with goodies that could turn their morning grumps into breakfast bliss, or their lunchtime lulls into a feast fit for a king, or maybe just something sweet for the 2 o'clock blues?Whatever it is, it'll put you in a league of your own, and what kind of monster can turn down a quick meeting when you've fed and watered them?!What's the cost? I can put something in front of your future clients for as little as £12 per person, including postage, and it's totally up to you who deserves to get the goods!Click here to talk to me about adding this to your campaign

Danny Brodie DBA The Email Outreach GuyCavendish Court, South Parade, Doncaster, DN1 2DJThose snazzy logos and slick trademarks you see? They're not mine. They belong to their respective owners. I'm just showing them off. Doesn't mean we're chums, mind you, but wouldn’t that be sweet?Icons crafted with a dash of genius by Muhammad AliEverything here is locked down tight. Copyright 2024. All rights reserved. Don’t even think about swiping anything, you cheeky rascal!

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Personalised videosGive your campaign a jolt with tailor-made videos for each prospect. No more fading into the email void. With these custom creations, you're not just reaching out – you're seizing attention and holding onto it with both hands.The price? I can add a personalised video to each email for just £1 extra per prospect.Click here if you fancy a natter about spicing up your campaign with personalised videos

Meaningful first linesForget the yawn-inducing 'saw your company on LinkedIn' opener. Dive into our world where first lines aren’t just typed—they’re crafted with a cheeky wink and a knowing nod. With my bespoke first lines, your emails will feel like they’ve been personally delivered by a mate who knows your prospect’s morning coffee order by heart. This isn’t just personalisation; it’s a full-on charm offensive that turns your message from another tab in their inbox to a highlight of their day.The damage? Just £3.50 extra per prospect.Click here if you're up for a chinwag on how meaningful first lines can jazz up your campaign.

Live chatDon’t let a single query slip through the cracks! With live chat, it's like having a chatty barista at your prospect's beck and call, ready to spill the beans on your fab services. This isn’t your standard robotic response nonsense; it’s about making every visitor feel like a virtual VIP. Ready to transform those 'just looking' browsers into 'shut up and take my money' customers? Let’s get that live chat buzzing!The price? You can get a live chat tool for FREE from these beautiful people. After you've signed up for that, drop me a line, and I'll set it all up for you for just £50.Don't think you'll have time to stay on top of all the chats? I can keep an eye on those for you for just £99 a month.Click here to fire a few questions my way about how live chat can shake things up for you

Waiting listAdd a sprinkle of exclusivity to your email campaign with my waiting list add-on! By teasing the scarcity and sparking a touch of FOMO, your brand isn’t just sending messages—it’s creating an irresistible buzz.The price? Just a one-off cost of £150 to get it all setup.Tap here, and let's gab building a waiting list into your campaign
or
Click here to add it to your campaign right now

Nurture newsletterFuture-proof your campaign with my nurture newsletter add-on! This isn't just about sending more emails; it's about crafting a saga that hooks your prospects from the get-go. Imagine giving them a taste of your brilliance, drip by delicious drip, until they're ready to leap into action. It's about building curiosity, piling on the charm, and making sure every message feels like it's been penned by a mate who truly gets them.What's the cost? Just a one-off cost of £150 to get it all setup.Hit this, and let's dive into how a nurture newsletter can turn your campaign up to eleven
or
Click here to add it to your campaign right now

Facebook and/or LinkedIn ads audience buildingThis add-on isn't just about tracking who's nibbling at your bait; it's about building a secret society of Facebook and LinkedIn prospects who've shown they're keen on what you've got to offer, teeing you up to reach them with pinpoint accuracy via Facebook or LinkedIn ads.What's the cost? Just a one-off cost of £50 to get it all setup.Click here, and let’s chew the fat about building a post-campaign audience for your insanely good products or services
or
Click here to add it to your campaign right now

Booking linkForget the faff of phone tag and endless email exchanges! With a booking link, your prospects can slide into your calendar smoother than a pint on a Friday night. It’s about giving them the power to pencil in a chinwag or a pow-wow with just a click—no fuss, all fun. This little gem is about making every interaction feel as easy as a Sunday morning, turning potential into appointments in a snap.The price? You can get the same booking link software I use over here for just £25ish for lifetime access. There are absolutely no monthly costs! And you can use it for your day-to-day calls, not just for the email campaign.After you've signed up for that, drop me a line, and I'll set it all up for you for just £25.Tap here to lob some questions my way about how why you need a booking link in your life

Danny Brodie DBA The Email Outreach GuyCavendish Court, South Parade, Doncaster, DN1 2DJThose snazzy logos and slick trademarks you see? They're not mine. They belong to their respective owners. I'm just showing them off. Doesn't mean we're chums, mind you, but wouldn’t that be sweet?Icons crafted with a dash of genius by Muhammad AliEverything here is locked down tight. Copyright 2024. All rights reserved. Don’t even think about swiping anything, you cheeky rascal!

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Get innnn!

I've just sent you a confirmation email.

If you're struggling to spot it, rummage through your junk folder or check the Promotions tab if you're using Gmail. Once you find it, do us both a favour and mark me as a safe sender. I know. It's a pain in the bum.

• Head back to my homepage

Danny Brodie DBA The Email Outreach GuyCavendish Court, South Parade, Doncaster, DN1 2DJThose snazzy logos and slick trademarks you see? They're not mine. They belong to their respective owners. I'm just showing them off. Doesn't mean we're chums, mind you, but wouldn’t that be sweet?Icons crafted with a dash of genius by Muhammad AliEverything here is locked down tight. Copyright 2024. All rights reserved. Don’t even think about swiping anything, you cheeky rascal!

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So, this is a good example of the usual dross...

Alert: This email has been marked as spam by a shed load of people
Subject: Introducing the Sales Coach: 1-hour at a TimeHi Daniel,I believe that Sales Coaching is at its most effective when it is applied as little, but often. This is the world of the highly affordable and trusted outsider: the 1-hour Sales Coach.I have extensive experience over 40 years of getting startups monetised early - and with larger, high-quality brands.How much? Just £3,200 for 8x1-hour Sessions.Shall we schedule a Meet?Best regards,
Bad Sender

Is it that bad? Yes, it's god-awful! Here's why...❌ Deliverability: This thing landed in spam if it wasn't clear. Not a great start.❌ Lack of personalisation: The email begins with "Hi Daniel," but it seems impersonal and generic. It's unclear who Daniel is or what their role might be.❌ Assumption of interest: The email assumes that Daniel is interested in sales coaching without any prior indication of his needs or interests.❌ Unclear value proposition: While the email mentions the effectiveness of sales coaching and the sender's experience, it doesn't clearly articulate the specific benefits or outcomes that Daniel can expect from the coaching sessions.❌ Lack of call to action: The email ends with a vague suggestion to schedule a meeting without providing any specific instructions on how to do so or what the next steps should be.❌ Inconsistency in tone: The phrase "the world of the highly affordable and trusted outsider" feels somewhat awkward and might not resonate well with the recipient.

Here's how I'd have done it...

Right, here's the deal: I'm going to keep this raw and real just like Bad Sender, a chap who doesn't fuss over formal briefs to tease out important information that might be useful when you're trying to bag new clients (Which is how I do it). This guy just nails it with a few words and a price. How? By being bloody brilliant at what he does, that’s how.I’m going to channel a bit of his vibe for fun—it might not be your cup of tea, but hey, let's ride this wave for a bit, shall we?Personally, judging by his pitching skills, I think he's lost the plot a little bit with the pricing, but who am I to judge? Anyway, let's get on with it...

Step 1Subject: 🌟 [Recipient's Name], Grab Your Chance at Sweet Rewards + A Quick Pitch!Morning [Recipient's Name],Another [Day of the Week], another inbox full. But hang tight—this isn’t your garden-variety marketing email. Or another email from (Insert annoying co-worker's name here). In fact, I've kept it pretty exclusive with just a few select [Recipient's Job Role]s working in the ever-changing and wonderful world of [Recipient's Sector].And guess what? I'm giving two lucky teams in that wonderful world the chance to bag a top-notch hamper of sweet treats. Double the winners, double the fun! Curious about the prize? Take a peek at the spoils!Now, if you’re all about business first, check out what I've got to offer below. If it’s not your jam, no stress! Just head down to the bottom of the email to enter the giveaway. 🤞Here's the pitch.You want your sales team to smash their targets, right? I've spent 40+ years in the trenches with startups and big names, and here's one of the most important things I've learned so far: Regular, short bursts of coaching trump the occasional deep dive. It keeps the team sharp without burning them out.For just £3,200, you snag eight one-hour sessions of no-bullshit, straight-to-the-point sales coaching. We're talking about sessions that are jam-packed with tactics that actually move the needle.Interested in pumping up those numbers? What [Recipient's Job Role] isn't? It's got to be worth scheduling a call with me for a few minutes or dropping me a quick reply to find out if this is a good fit. I’m not here to waste your time or mine.And that's the pitch.So, here’s the scoop: While you’re pondering my that tempting little offer, why not toss your hat into the ring for some free goodies? It’s a no-brainer, right? Enter, and you could be the office hero, striding through the corridors, treats in tow, like the utter legend you know you truly are.Make sure you're in the running!Cheers,
Bad Sender

⏳ I'd then wait for a week or so, and then I'd follow up with something like this...

Step 2Subject: Re: 🌟 [Recipient's Name], Grab Your Chance at Sweet Rewards + A Quick Pitch!Hi [Recipient's Name],Just wanted to drop you one more quick email before I wrap up the giveaway on the [Giveaway End Date]!If you haven't already, it's not too late to throw your hat in the ring for a chance to win some delicious treats for you and the rest of the [Company Name] team! Claim your entry right now!And, speaking of a tempting offer...Slots for my one-hour sales coaching sessions are filling up fast. At £3,200 for eight sessions, it’s a steal. Real tactics, real growth—no fluff.Interested? Let’s get the ball rolling with a call, or drop me a brief reply.Cheers,
Bad Sender

Alright, smarty pants, what's so good about that?✅ Good deliverability: I look after my email accounts, and they look after me.✅ Personalisation: The email begins with "Hi Daniel," but it seems impersonal and generic. It's unclear who Daniel is or what their role might be.✅ Honest and upfront: The email assumes that Daniel is interested in sales coaching without any prior indication of his needs or interests.✅ Clear value proposition: While the email mentions the effectiveness of sales coaching and the sender's experience, it doesn't clearly articulate the specific benefits or outcomes that Daniel can expect from the coaching sessions.✅ Clear call to action: The email ends with a vague suggestion to schedule a meeting without providing any specific instructions on how to do so or what the next steps should be.✅ Consistent tone of voice: The phrase "the world of the highly affordable and trusted outsider" feels somewhat awkward and might not resonate well with the recipient.✅ Multiple bites of the cherry: The phrase "the world of the highly affordable and trusted outsider" feels somewhat awkward and might not resonate well with the recipient.✅ Follow up✅ And, come on, it's just a much better offer. So, why haven't we spoke yet! Book a call right now, and let's get this show on the road!

Danny Brodie DBA The Email Outreach GuyCavendish Court, South Parade, Doncaster, DN1 2DJThose snazzy logos and slick trademarks you see? They're not mine. They belong to their respective owners. I'm just showing them off. Doesn't mean we're chums, mind you, but wouldn’t that be sweet?Icons crafted with a dash of genius by Muhammad AliEverything here is locked down tight. Copyright 2024. All rights reserved. Don’t even think about swiping anything, you cheeky rascal!

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